A big welcome to my first blog! It’s been a long time coming to say the least…

My name is Lisa and I’m the designer, owner and founder of Tuffys & Tuffetts. Our label is very fun, fresh and cheeky adapting the true Australian spirit and lifestyle. We are based in Sydney and proud to say we manufacturer men’s and women’s undergarments right here in Australia with Aussie workers bringing real Aussie underwear back to Aussie backsides :)

This blog will serve a number of purposes for all of our fans! We want to give you insight into what’s happening behind the scenes with Tuffys & Tuffetts plus share plenty of style tips along the way to keep you feeling and looking your absolute best!

Without further ado, allow me to begin my first blog post by letting you know a little bit more about me and why I decided to evolve Tuffys & Tuffetts.

For over 20 years now I have been immersed in all things lingerie, as my mother worked in the textile industry for just over 35 years so coming home to samples of knickers and bras (new of course) laying on the table at a young age was something normal for me. I can even remember wanting to sample them myself, although I didn’t fill them out back then lol…

Ok so here is the short story of how it all came about…

As you may have heard back in 2009 one of our competitions announced they were moving their manufacturing offshore which resulted in over 1,800 Australian Jobs being moved overseas. These redundancies were made across Australia and effected many hardworking families, including my mother! So having witnessed the effects with my very own eyes I became extremely passionate to reinstate skilled Aussie workers once again, so this was when the idea of Tuffys & Tuffetts was born. I saw a gap in the market for HONEST Australian Made products and decided to grab the opportunity with both hands.

It was a very difficult transition because I had to start from the very beginning so by the time I had done my research, sourced all our fabrics and finalized the designs plus set up our factory, 3 years had completely flown by!

In March 2012 we officially launched Tuffys & Tuffetts with NRL Superstar Beau Ryan and the beautiful Esther Anderson as our ambassadors. They were both very eager to jump on board and we are very thankful to have them as part of our NEW Tuffys & Tuffetts family!

I love working in this industry because I believe it’s the small things you can do that make you feel fabulous….everyday!

Stay tuned for some exciting new blogs from me and the team coming soon…

Much Love, xx

 

Lisa Nouh